We have been thinking about how we discuss the flavor and use of our coffee while we are at a farmer's market versus what we have presented for product descriptions on our store's static web pages.  Obviously, while we are at the market, we have the benefit of actually being there, answering questions, and give out freshly brewed samples (...all done as pour overs as the market is going on).  It's a vastly different ( ... and much more interactive ...) experience - and we have been trying to come up with ways that will improve the information for each product...